Back in the late 70s when Leif Löf invented our first detergents, environmental thinking was aldready in the picture.
A low dose such as 0.5 ml was an innovation as since the standard dosage was 3 cups per wash.
Since then, our detergents are constantly developed.
In the Consumer Agency's testing, we have received Best in test on Five occasions, including two top results with a lonely 5th grade. Today we have among other things "the worlds longest lasting" detergent with 25 ml per wash; the "Climate Neutral" Ocean DubbelDryg.
Our softeners was the first softeners that came to be environmentally marked with the Good Environmental Choice.